Harris Poll indicates that 80% of email users think that spamming should be illegal. Does that mean that emailing people information on your product is the wrong approach? The answer is opt-in mailing lists.
As long as people have the ability to join and cancel their mailing list subscription, you are offering a valued service to them. Sending announcements and newsletters to existing and potential clients keeps them updated on your business activities. i4 Solutions creates mailing-list portals on your website where you can distribute text-based or html emails to your email-subcribers. You have full access to the list at all times and can add and remove anyone at anytime.