Search Engine Marketing (SEM)
Search engine marketing, also known as Pay-Per-Click (PPC) or SEM, is an easy way to make your website visible to thousands of search engine visitors. Unlike search engine optimization (SEO), you pay for the traffic you receive from your search listing. Because of this, you are able to be on the first page of search results on the first day of your campaign. Thus, SEM is the fastest way to gain the top spot in search results.
PPC ads show up as the sponsored listings in a search engine results page. Usually the sponsored listings are the first few results on the page and are often highlighted. PPC ads can also appear as text ads on the side of many popular web sites. These text ads are placed on sites that are related to your ad descriptions, so your ads will only appear on sites that will be of interest to your potential buyers.
Setting up an SEM Campaign
The process for setting up an SEM campaign is similar to the SEO process. Working with you, i4 finds out which search terms will be the most effective for driving traffic to your site. i4 later categorizes the keywords and writes effective advertising descriptions for your listings. To place your site in the top search results, i4 bids aggressively and strategically against your competitors based on your chosen advertising budget.
Pay Per Click – Targeting the Right People
One of the main advantages offered by Pay-Per-Click advertising is that it’s easy to focus on a niche or target market. A properly written PPC ad will only appear to people who are actively searching for related products and services. PPC listings can be optimized to only appear to search engine users in a certain geographical area as well, so businesses that only wish to work on a local level can still take advantages of search engines to reach new clients.
The search engines that PPC sponsored listings will appear on include: Google, Yahoo, MSN, AltaVista, InfoSpace, CNN.com, AOL, Ask.com, A9.com, and many more.